Heartthrob — editorial still

The Collection

Heartthrob

Magnetism, refined.

₹ 2,999

1

Every order carries a complimentary 2 ml sample vial — try the fragrance before the seal comes off the full-size bottle.

  • 25% Eau de Parfum
  • 12+ Hours (All-Day)
  • Unisex

The Particulars

Forged once, remembered always.

Wear it when you enter — or when you want the room to turn first. A touch at the collarbone and wrists, where warmth ignites its edge. Kept from light and heat, it keeps for years.

Concentration
25% Eau de Parfum
Longevity
12+ Hours (All-Day)
Batch
Single Reserve. Never Restocked.

Sensory Experience

It opens cold, turns sharp, and leaves a warm impression that commands respect.

  1. The Opening0–15 Mins

    A clean, energetic burst of cold grapefruit, fresh mint leaves, and pink pepper. Immediate, refreshing, and instantly sharp.

  2. The Heart15 Mins–2 Hrs

    Bright citrus cools down into solid cedarwood and smokey vetiver. Settles into a clean, dry, and powerful presence.

  3. The Footprint2 Hrs–End

    Leaves a rich, warm amber trail on skin and clothes. Smooth, dominant, and fills the space without feeling heavy.

Magnetism, refined.

Heartthrob with its raw materials

Heartthrob · The Collection

What it’s
made of.

Scent as identity. Presence as statement.

25% Eau de Parfum — Intense. Refined. Unforgettable.

Top Notes
Bergamot
Lemon Zest
Artemisia
Mint
Middle Notes
Lavender
Pineapple
Green Notes
Geranium
Base Notes
Sandalwood
Tonka Bean
Cedar
Iso E Super
Amberwood

How to apply

A ritualin three steps.

Apply with intention. Let the fragrance unfold naturally, and make it yours.

  1. 01

    Target pulse points

    Focus application on warm areas with strong blood circulation: the neck, collarbone, and wrists. Body heat naturally diffuses and radiates fragrance throughout the day.

  2. 02

    Mist, don’t rub

    Spray onto skin and allow it to dry naturally. Never rub your wrists together, as friction crushes delicate top notes and degrades the fragrance architecture.

  3. 03

    Control volume

    Formulated with a 25% oil concentration, 2 to 3 sprays maximum are sufficient for a 12+ hour sillage. Allow the scent to announce your presence without overpowering.

Try before you commit

A 2 ml sample comes with every bottle

So you never have to open a 100 ml bottle to find out whether the fragrance is yours.

  1. 01

    It arrives with the bottle

    Every 100 ml bottle is sent with a 2 ml vial of the same fragrance, at no charge.

  2. 02

    Wear the vial, not the bottle

    Test the 2 ml on skin and give it the day. The 100 ml stays sealed in its box while you decide.

  3. 03

    Then decide

    Yours? Open the bottle and keep the vial for travel. Not yours? Send the sealed bottle back within three days of delivery. The vial is yours either way.

Returns are on prepaid orders, within three days of delivery, with the bottle unopened and its seal intact; the value comes back as store credit. Refund & return policy.

The Blueprint

Why twenty-five percent.

Standard Eau de Parfums often rely on highly volatile, alcohol-heavy top notes that vanish within hours. By shifting the volume to a 25% oil concentration, we focus the formula on a heavy, permanent dry-down. You aren't paying for evaporating alcohol — you are investing in pure fragrance density.

The concentration scale

A guide to fragrance intensity

A slim cylindrical body mist bottle in smoked glass
A rounded cologne flacon, lightly filled
A broad eau de toilette flacon, filled to a third
A heavy eau de parfum flacon with a spherical stopper, filled with deep amber

Body Mist / Body Splash

1–3%

1–2 hrs

Eau de Cologne

2–5%

1–3 hrs

Eau de Toilette

5–15%

3–4 hrs

Eau de Parfum

15–25%

5–12 hrs

Beyond The Body25% · up to 12 hours

The 25% Threshold

Formulated at a rare, uncompromising 25% concentration. This is not a fleeting, diluted EDT or standard EDC — it is a highly concentrated Eau de Parfum built for raw presence and architectural depth.

Engineered Longevity

Architected to endure well beyond the 12-hour mark. By anchoring the formulation in heavy, slow-evaporating base structures, the scent profile defies the typical fading cycle of mass-market fragrances.

Micro-Batch Sourcing

Blended strictly in limited, intentional runs. Small-batch maturation guarantees that every single drop maintains maximum molecular stability, freshness, and projection power upon application.

The Value

Crowd-Vetted Architecture

Developed entirely from real-world olfactory feedback, bypassing boardroom assumptions. Every note serves a purpose validated by the people who actually wear it.

Skin-Centric Evolution

Due to the elite concentration of raw oils, the fragrance actively works with your natural body chemistry. creating a deeply personalized signature that stays potent from day to night.

Product information

On the label.

What the pack declares, as it is printed.

Marketed by
Jush EnterprisesVill. Panchpara (Radhadasi), P.S. Sankrail, Mourigram Howrah, West Bengal – 711113
Manufactured by
SND InternationalD-174, Sector 5, Bawana Industrial Area, Bawana, Delhi – 110039
License no.
NW/0782/25/COS
Ingredients
Alcohol, IPA, Perfume, Aqua, Propylene Glycol
Alcohol content
95% v/v (80% w/w)Denatured with 1% DEP

Questions

Asked of Heartthrob.

Open a question to read the answer.

How long does Heartthrob linger on the skin?

Formulated as an eau de parfum with a high 25% fragrance oil concentration, Heartthrob unfolds slowly across the skin to yield an enduring wear of 12+ hours. Its base transitions into a rich, warm amber footprint that lingers on skin and clothing throughout the day.

What scent profile defines Heartthrob?

It is a clean, energetic, and dry wooden fragrance. It opens cold and sharp with grapefruit, fresh mint, and pink pepper, evolves into a heart of solid cedarwood and smokey vetiver, and leaves a smooth, dominant amber trail.

When is the ideal moment to wear Heartthrob?

Wear it when you enter a room or when you want attention to turn to you. It is designed to create a clean, dry, and powerful presence whenever you want to command respect.

How should Heartthrob be applied for the best experience?

Apply a touch directly to pulse points—specifically the collarbone and wrists—where body heat naturally ignites its edges and diffuses its notes.

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Made honestly, certified, and safe on the skin

  • IFRA-Certified
  • FDA-Approved
  • Safe on skin & fabric
  • Proudly made in India
  • Cruelty-free
  • Non-carcinogenic
  • Silicone-free
  • 100% Vegan